Mannington Mills
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As part of a complete rebrand, assist in the creation of a strategic brand platform, positioning and compelling brand narrative that sets the future course.
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With a crowded category, carving out white space while satisfying long standing stakeholders will be a matter of delicate balance.
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Built on insights with the correct mix of past, present and future we honored and refreshed this legacy brand.
BRAND NARRATIVE
Driven by a standard of excellence built over five generations, Mannington has the earned expertise and resilient spirit that continually inspires the exceptional. As stewards of style across the decades, when it comes to creating flooring that feels timeless with a distinguished aesthetic that endures, we are truly singular. And as we evolve, we remain unrelenting in our pursuit of creating fresh new ways to elevate the beauty and potential of flooring. Across our entire portfolio, we’re committed to rising to the occasion of every taste in any home, so you can have the same pride you had on day one, every day. Because we don’t just make beautiful floors — we create remarkable flooring that performs beautifully, all in service of style
BRAND PILLARS
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As a seasoned veteran in the flooring category, we take pride in honoring our heritage yet remain focused on innovating for the future. Our hunger for continued excellence, not perfection, is our driving force as we strive to provide the best balance of both style and performance.
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Whether boldly pushing the boundaries of new materials, perfecting realistic textures or creating timeless patterns, we are always in the pursuit of new ways to elevate the everyday beauty and potential of flooring to achieve a breadth of designs that meet your needs while giving you confidence and pride in your space.
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We craft flooring with the performance bona fides that consumers want and need, so they can focus on finding the look that speaks to them and anchors their space. Our goal isn’t making floors beautiful so they can perform, but making floors that perform so they stay beautiful for years to come.