NOVEL White Fence Farm
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Develop a competitive brand identity and marketing campaign for a multifamily development in the Denver suburb of Lakewood.
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Lakewood itself lacks an identity, so in order to attract we need to leverage lifestyle insights to forge the narrative of this property.
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Create a storied look that leaves the gloss behind and instead opts for the grit in order to connect with the frontier-minded individuals.
TAGLINE
Where the good times are timeless.
TONE
Grounded – Welcoming – Inspiring – Determined – Spirited
BRAND NARRATIVE
NOVEL White Fence Farm is the steadfast homestead where we believe in the possibility of making moves and moving mountains. Where familiar faces can gather to venture out into the thrills of unfamiliar terrain. Where we come together and celebrate that the most beautiful things in life are often the simplest. So you can enjoy exploring an environment where you can continually define your own direction in spaces where classic good taste is always in style. Come home to NOVEL White Fence Farm, where the good times are timeless.
