Charlotte SHOUT!
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Develop a brand identity and narrative to re-launch Charlotte SHOUT! an inspiring multi-week festival designed to showcase creativity and innovation through art, music, food, and ideas.
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The revitalization of this multi-faceted festival required unique positioning and sensational eye-catching graphics flexible enough to extend across multiple years and mediums.
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Build a visual and verbal identity around SHOUT as a conceptual reverberation, allowing it to seamlessly absorb echoes of the past and project soundly into the future.
POSITIONING
A creative convergence in the heart of Charlotte.
EVENT VISION
The return of Charlotte SHOUT! is much more than an echo of the past. It is a singular occasion for the spirit to resonate within and outwardly harmonize with the collective joy of a community that relishes in a timeless reverence for what matters most in life. It is a dynamic convergence, which rises to the occasion to serve, empower and celebrate those whose lives are defined by what they love. Soulful music, nourishing food, artful expressions and shared ideas - at Charlotte SHOUT, we will continue to honor these pillars of intentional living throughout the years.
Event Collateral
To make a system which will be adaptable across the years, special consideration was given to help accommodate fluidity and fluctuation, creating both multi-year and year-to-year assets.
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