McColl Center
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Rebuild the brand identity for the McColl Center to not only uphold their prestigious international artist residency, but to help announce their local artist studio expansion and programming.
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This rebrand can’t just be a visual update, it should represent a complete reorganization of values in a city where artist spaces are rare.
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Add dimensionality to represent new depth in a storied space, and vibrantly renovate their brand to be consistently centered on artists.
BRAND NARRATIVE
Now more than ever, the creative spirit requires a haven. That is why McColl Center is recommitting to putting artists first, with 360 degrees of support from professional development to modern equipment and resources. Here, at this one-of-a-kind historic place, we are in a unique position to fulfill the artist’s craving for expression, advancement, experimentation and growth.
Because it is in this exceptional place that an entire ecosystem of vibrant inspiration takes root deeply. Whether it be taking critical steps in your art career or discovering fresh inspiration through material demos and new perspectives, McColl Center provides an unequalled environment where creativity thrives. Beyond serving as catalyst for artistic advancement, McColl Center is the hub of soulful vitality within the wider community. A place where all are welcome to share in a joy and passion for art and expand the mind through creative participation and exciting engagements. So step through our doors, and begin building your own history with this remarkable place and the special people who are drawn to it.
BRAND PILLARS
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Support artists in their work and lives
Nationally-recognized residency program
Professional and practice development programming
Art studio rentals, communal spaces and resources
Artist-led/driven programs showcasing artists as leaders/innovators
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Uniquely equipped to help artists and the people who care about then experiment, learn, relate and become
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Open, casual hub of creative energy
Housed in one-of-a-kind building with unique environment
Designed to attract people, foster relationships and fuel expression