Monarch Market

Build out a scalable UX experience with primary messaging and web framework for Monarch Market, a forthcoming food hall in Charlotte, North Carolina.

With tension between the desire for the site to serve as a persuasive driver for lease-up prior to opening, and a need for evergreen structure in place to support functionality beyond the initial rollout, a strategic and compelling creative approach would be required.

A collaborative approach between the UX and Creative teams brought this robust strategy to life, with ownable headlines and positioning baked in that would prove to be valuable messaging assets throughout the different phases of the Monarch’s cycle.