Southern Ladies Arm Wrestling

(A personal project with a strong grip on my heart)

Celebrating every kind of strength, together.

War of the Roses


64 wrestlers.
400+ attendees.

Valetine’s Day 2020. One emerged victorious but everyone felt like a winner. With over 200 pre-sold tickets and 400 total attendees, this was a celebration of strength like no other. I personally designed and sourced promotional items, ran event marketing and sales, managed day-of logistics and sourced sponsors and vendors. This included commissioning a custom photo backdrop from artist Elisa Sanchez, a custom beer collaboration with venue collaborators Free Range Brewing, dubbed “Petal to the Mettle”, and delicious treats from Title Belt Frozen Desserts. Was I tired the next day? Yes. Would I do it again? Oh, I very much plan to.

Go harder.

Be softer.

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