NOVEL LoSo
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Develop a competitive brand identity and marketing campaign for a multifamily development that is part of an emerging district rebrand for Queen’s Park aka. Lower South End aka. LoSo.
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This master plan is being developed alongside a light rail transit line and aspires to serve as a new entertainment district, but without a current anchor onsite and an unfamiliar new name, it struggles to capture attention.
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Blur the lines with a bold look to help put LoSo on the map once and for all.
TAGLINE
Live out of line.
TONE
Playful – Conversational – Inspiring – Engaging – Modern
BRAND NARRATIVE
We know the lines between live, work and play get blurred. But if you want to prioritize recharging your own battery over your phone’s, come plug in to our new urban community at NOVEL LoSo Station. Walkable to the many breweries, restaurants and activities of the LoSo district, here, we make sure you stay connected where it matters most. Because at NOVEL LoSo Station, we are rewriting the rigid rules of modern living to make every day more meaningful, playful and inspired. So if you’re looking for a lifestyle that thrives offline, on the line and out of line, come experience NOVEL LoSo Station.
