Ply Gem ELEMENTS
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Develop a brand strategy and platform to bring new Ply Gem ELEMENTS composite siding product to market, focusing on naturally resilient materials, design and innovation as key drivers.
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With patent-pending material formulation, there is an opportunity to disrupt the category with a new product alternative to both vinyl and fiber cement.
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Allow Ply Gem leadership equities to position ELEMENTS as the disruptor by inviting targets to expect more.
BRAND TONE
Forward-thinking – Uncompromising – Purposeful – Insightful
BRAND NARRATIVE
Ply Gem ELEMENTS is a revelation in re-creating the beauty and enhancing the resilience of the natural world. It is with a spirit of intentionality and innovation that Ply Gem boldly aimed to not just be the most stunning and effortless solution for home siding, but also serve as better stewards of the natural world through the development of more sustainable technology.
This commitment is the very foundation of what inspired and drove us to create Ply Gem ELEMENTS, a new, premium home siding that elevates and ensures the protection of both your home — and the home we all share. Available in a multitude of sought-after shades and hues, finally you can make a choice that looks good and feels good, without compromise. So now when you are ready to ask more from your home siding, you finally have your answer — Ply Gem ELEMENTS. Made from the elements. To protect against the elements.