NOVEL Val Vista
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Develop a competitive brand identity and marketing campaign for a multifamily development in the Phoenix, Arizona suburb of Gilbert.
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This target demographic views themselves as vivacious travelers and is looking for a unique living environment and experience that doesn’t currently exist in this area.
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Develop a brand supported by on-site lifestyle photography that makes it clear that NOVEL Val Vista is a boho boutique oasis in a sea of big box blandness.
